PJ Library (PJ for pyjamas!) gifts away high-quality Jewish books to families with children aged between six months and eight years old every month. The award-winning books celebrate Jewish culture, values and traditions through a wide range of stories and beautiful illustrations. PJ Library books are posted directly to children so they can build their own Jewish bedtime libraries.
Every month a new book is sent out to thousands of children in the UK, some of them timeless Jewish classics and some modern interpretations. Many are new and original stories.
PJ Library subscriptions are offered at no cost to families thanks to generous support from sponsors, subscribing families and the Harold Grinspoon Foundation
Meet the Team!
Lauren is Director of PJ Library in the UK, responsible for the organisation’s strategy and infrastructure. She first heard about PJ Library when she was living in New York with her young family and loved reading the imaginative PJ Library books as much as her children did. She realised UK families would also welcome PJ Library into their homes and was excited to launch it in early 2015. Outside of the office, Lauren works with different organisations to expand opportunities for women in Judaism.
Lisa is the Customer Services and Communications Manager for PJ Library in the UK. She has over a decade of experience in children’s book production in the mass market and trade for customers worldwide. Lisa lives in Brighton with her husband and two children.
Sara is the Community Manager at PJ Library in the UK working with all of our fantastic community partners from synagogues, schools, cheders, nurseries, community centres and beyond. When she is not creating programmes and events for PJ Library, she can be found with a paintbrush in hand, creating designs for hundreds of kippot every year.
Madelyn is Chair of the Content Advisory Committee of PJ Library in the UK. Born in New York and raised in Rockland County, she has lived in London for over 20 years. Madelyn has a PhD in children’s literature and is the author of Jews and Jewishness in British Children’s Literature. She has interviewed many authors and illustrators for the educational charity Book Trust, has written about Jewish children’s literature for the Jewish press and is a freelance editor for children’s publishers.
Dasha is the Family Outreach Coordinator at PJ Library, working with Russian, French and Hebrew speaking families in UK. Dasha is originally from Moscow (Russia), moving to the UK with her husband and children seven years ago and has been a PJ mum since it launched in the UK. In her spare time, Dasha has a dress-making business, designing custom-made dresses for women around the globe.
Chair - Lana Saffrin Betesh graduated from the University of Illinois before qualifying as a US attorney. She returned to London, qualified as a solicitor, working at Berwin Leighton Paisner and later at Gherson where she became a partner in Discreet Law. While a student in America, she worked for AIPAC and wrote “A Guide to Jewish Student Leadership”. She has worked with BICOM and Chabad Lubavitch UK, chairing the ONE Dinner since 2010. Lana is on the Advisory Board of Stand With Us UK and is active in other communal organisations including South Hampstead Synagogue and Mitzvah Day.
Anita Lowenstein Dent, MA is a consultant in media, education and international development and a candidate for an MSC in International Development at SOAS at the University of London. She brings experience in strategy and implementation, and as a documentary film-maker formerly at the BBC, she has editorial and leadership know-how which she brings to bear both as an Advisory Board member and as a member of the Content Advisory Committee.
Elliott Goldstein is a partner in the MBS Group – a leading Executive Search firm, where he heads their retail, travel and leisure practices. Elliott started his career with Boston Consulting Group (BCG) and he holds a double first-class degree with honours in Geography from Brasenose College, Oxford, and an MBA from the University of Chicago. Communally, Elliott is a previous Chair of the UJIA’s Living Bridge programme (2004 – 2006) and Limmud (2006 – 2010), where he focused on growing the organisation internationally and outside of London. Today, he is also a trustee of JW3, Norwood and LSJS.
Jacob Lyons is a founder and CEO of CR Holding, an advisory and investment manager operating in the commercial real estate debt and equity markets. CR has a track record including more than €60 billion of underwritten transactions. Prior to CR he worked in the mergers and acquisitions group of the Rothschild banks in both Paris and London. He holds a BSc in Physical Sciences from University College, London. Communally Jacob is involved in a number of Israel advocacy initiatives.
Laura Weller works with various communal organisations, including Beth Shalom Holocaust Centre, UK Friends of Merchavim and South Hampstead Synagogue, and she is the Chair of UK Friends of Beit Issie Shapiro. She was previously a commercial solicitor, initially working at Allen & Overy and then in-house for media companies (Paramount Pictures and Chorion). Whilst living in New York, she worked with 92nd St Y Community Centre and 92nd St Y Nursery School, introducing Mitzvah Day programmes and helping to develop their family programming, including through PJ Library.
Libby Dangoor is the Operations Director at Now Teach, a charity that aims to recruit experienced professionals to retrain as teachers. Libby started her career in the corporate sector working for BP and then spent 5 years at Bain & Company, a management consulting firm. Libby moved into the social sector to work as Portfolio Director for the Social Business Trust before moving to work as a Venture Partner at Ark, the education charity. Libby is a school governor at Westminster Academy and is an active member of the S&P Sephardi Community, having set up a parent and baby group and sat on the Lauderdale Road Synagogue Committee.